2 min read
Karin Roberts: Tue, Aug 18, 2026
Watch the video above to hear my story. Thirty-six years ago, I started The Tradeshow Network from a home office in Illinois with one simple goal—to...
10 min read
Karin Roberts: Thu, Mar 20, 2025
The trade show industry in the USA is a dynamic and thriving market, offering countless opportunities for businesses to elevate their brand presence...
6 min read
Karin Roberts: Tue, Feb 14, 2023
Today, companies are racing to return to in-person events after discovering there is no substitute for personal connections. In business,...
3 min read
Karin Roberts: Thu, Apr 08, 2021
Given the buzz created by digital marketing, most of the people have stopped believing in the potential of trade shows. People have very strong...
2 min read
Karin Roberts: Tue, Oct 11, 2016
If your brand has a presence at industry events, you have a story to tell. Trade shows are meccas of newsworthy announcements because they provide...
2 min read
Karin Roberts: Tue, Jan 05, 2016
The outlook for U.S. growth is brightening and trade show marketing programs are growing as well. The good news for all is dramatically reduced oil...
1 min read
Karin Roberts: Thu, Nov 12, 2015
When you’re qualifying a prospect, what’s the most important thing you need to understand? Is it budget? Authority? Timeline? Goals? All these things...
4 min read
Karin Roberts: Tue, Sep 22, 2015
A great article from TSNN about the growth of our industry: More than 150 trade show leaders, industry suppliers, investment bankers, media and...