2 min read
Karin Roberts: Thu, Oct 10, 2019
If you are a small business owner, perhaps you’re already using some form face-to-face marketing in favor of your business. So you know face-to-face...
2 min read
Karin Roberts: Tue, Sep 24, 2019
Event planners wear a ton of hats. From juggling venues and caterers to managing staff members, selling sponsorships and negotiating with vendors,...
4 min read
Karin Roberts: Thu, Sep 27, 2018
Do you take a good, hard look at your team's marketing strategy every year? You should. An annual marketing plan helps you set your marketing on the...
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Karin Roberts: Thu, Apr 05, 2018
Should we BUY our trade show display? How much can we afford to spend on it? Should we rent a booth to save money? How will we know if we are...
4 min read
Karin Roberts: Tue, Jan 16, 2018
With the start of the new year, trade show and event planners most likely already have their calendars and plans in place. But it pays to review your...
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Karin Roberts: Mon, Nov 07, 2016
Why does strategic planning seem to be last on the to-do list for trade shows? Of course, planning for all the details involved in an exhibit is a...