Trade Show Blog

Practical guidance for planning exhibits, choosing booth sizes, managing
logistics, improving graphics, and getting more from every show on your calendar.

creative messaging (2)

4 min read

5 Strategies the Best Reps Use to Tell Tire Kickers From Real Prospects

Karin Roberts: Thu, Jul 16, 2020

You've spent hours prospecting: researching, making warm calls, reaching out after the trade show event via email and on social media. If you have...

8 min read

Are You Being Transparent Enough About Your Event Costs?

Karin Roberts: Tue, Sep 17, 2019

Money is always a sensitive topic—but it’s one that event professionals can’t afford to ignore. How can an event firm educate clients on the costs...

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6 min read

How to Make the Perfect Follow-Up Sales Call

Karin Roberts: Tue, Oct 16, 2018

If you’re in sales, you’ve likely seen the 2011 “Lead Response Management Study.” It analyzed three year’s worth of data,100,000 call attempts, six...

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3 min read

11 Secrets of Successful Trade Show Attendees

Karin Roberts: Tue, Apr 24, 2018

No matter whether you’re an exhibitor or a show organizer, there are often times when you may also be walking the show floor as an attendee. Do you...

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4 min read

Here’s How to Become More Creative in the Next 10 Minutes

Karin Roberts: Tue, Nov 29, 2016

Modern culture often labels creativity as natural gift. Artists get showered with praise and proclamations of “you’re so talented,” but truthfully,...

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