4 min read
Karin Roberts: Thu, May 14, 2026
When your event strategy moves beyond a standard inline 10x20 booth into a 20x20 island exhibit or peninsula layout, your exhibit needs to do more than look impressive. It needs to attract attention, support conversation, and help your team engage...
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2 min read
Karin Roberts: Tue, May 12, 2026
When exhibiting in McCormick Place or Donald E. Stephens Convention Center, labor costs can escalate quickly if your planning isn’t airtight. At The...
3 min read
Karin Roberts: Thu, May 07, 2026
Exhibitors today are under more pressure than ever to do more with less. Marketing teams are expected to deliver standout experiences, justify ROI,...
3 min read
Karin Roberts: Thu, Apr 30, 2026
Moving into a 10x20 trade show space is a big step—and a big opportunity. With 200 square feet to work with, your brand finally has room to tell a...
3 min read
Karin Roberts: Tue, Apr 28, 2026
When most companies think about trade show success, they focus on booth design, graphics, and engagement strategies. But behind every high-performing...
3 min read
Karin Roberts: Thu, Apr 23, 2026
Trade show marketers are often expected to do it all on their own with little help —strategy, booth design, lead generation, messaging, and...
3 min read
Karin Roberts: Tue, Apr 21, 2026
When attendees walk a crowded trade show floor, they don’t stop for paragraphs of text — they stop for visual impact. Before a single conversation...
3 min read
Karin Roberts: Thu, Apr 16, 2026
I recently attended **EXHIBITORLIVE—often called the “trade show of trade shows”—and as I walked the floor, one thing became very clear: standing out...
2 min read
Karin Roberts: Tue, Apr 14, 2026
If you’re planning to exhibit at PACK EXPO International 2026, you’re stepping onto one of the largest and most influential trade show floors in...
2 min read
Karin Roberts: Tue, Apr 07, 2026
Trade shows are more than industry gatherings—they are powerful economic engines for the cities that host them. From hotels and restaurants to...