5 min read
Karin Roberts: Tue, Aug 04, 2026
Every year, we sit down with exhibitors who have outgrown their 10×10 or 10×20 space and are ready for the next chapter: a 20×20 or larger island booth. The excitement is always the same — bigger footprint, hanging sign, 360-degree access, a real...
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3 min read
Karin Roberts: Thu, Jul 30, 2026
Fall in Chicago belongs to McCormick Place. Between PACK EXPO International (Oct. 18–21), SC26 (Nov. 15–20), and RSNA (Nov. 29–Dec. 3), thousands of...
2 min read
Karin Roberts: Tue, Jul 28, 2026
SHOT Show is not a small stage. Nearly 2,800 companies fill the Venetian Expo and Caesars Forum every January, competing for the attention of tens of...
4 min read
Karin Roberts: Thu, Jul 23, 2026
Winning business on the show floor isn't about the biggest booth or the loudest pitch. It's about what happens in the ninety seconds after someone...
3 min read
Karin Roberts: Tue, Jul 21, 2026
Every exhibitor wants the same thing walking into a show season: a booth that turns heads, a team that connects with attendees, and results that...
4 min read
Karin Roberts: Thu, Jul 16, 2026
Attendees are more selective with their time. Marketing budgets are under greater scrutiny. Decision-makers expect measurable results rather than...
3 min read
Karin Roberts: Tue, Jul 14, 2026
For years, companies judged trade show booths by one simple question: "Does it look impressive?" While great design certainly matters, today's most...
3 min read
Karin Roberts: Thu, Jul 09, 2026
From immersive AV environments to smart equipment demos and unexpected hospitality experiences, the top exhibits at CONEXPO-CON/AGG 2026 had one...
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3 min read
Karin Roberts: Thu, Jul 02, 2026
If you're investing in a trade show, the last thing you want is for your booth to disappear into a sea of fabric backwalls and static graphics....
3 min read
Karin Roberts: Tue, Jun 30, 2026
Cost is always a key consideration when planning a trade show. That’s why we walk clients through their booth rental investment in detail from the...