3 min read
Karin Roberts: Thu, Jan 07, 2021
Unless you’ve spent the last eight or nine months under a rock, you probably know that the trade show industry has had its worst year on record. I’m...
2 min read
Karin Roberts: Tue, Sep 15, 2020
By any measure, March was devastating for the hospitality industry. San Francisco Travel Association reported at its Annual Visitor & Lodging...
2 min read
Karin Roberts: Tue, Sep 01, 2020
In light of damage the pandemic has inflicted upon the food-service industry, the National Restaurant Association Show is working to help the...
2 min read
Karin Roberts: Tue, Nov 12, 2019
Creating engagement with attendees has become the driving force of modern meetings and events. After all, if the people at your event aren’t immersed...
3 min read
Karin Roberts: Tue, Jun 18, 2019
Why do you spend time, money, energy, resources on events? Going into your events, do you know what results you are pursuing? Common goals include...
4 min read
Karin Roberts: Tue, Apr 30, 2019
Paying for a booth space at your next associations trade show event is easy. You look at the map and you figure out how much of your marketing budget...
1 min read
Karin Roberts: Thu, Apr 12, 2018
The top trade show events across the US are numerous. We participating in most of them with our custom exhibit rentals for various clients - but not...
2 min read
Karin Roberts: Thu, Apr 05, 2018
Should we BUY our trade show display? How much can we afford to spend on it? Should we rent a booth to save money? How will we know if we are...
2 min read
Karin Roberts: Tue, Jan 09, 2018
It’s a hard truth: most exhibitors aren’t as successful as they could be. Do they realize they’re setting themselves up to fail? Probably not. The...
2 min read
Karin Roberts: Tue, Apr 04, 2017
Each year brings a new collection of buzzwords. These words usually indicate bigger trends and are often interrelated. Predictably, big trends impact...