3 min read
Karin Roberts: Tue, Oct 25, 2022
After two tumultuous years, the events industry is finally making a comeback. Gathering face-to-face and in large groups is becoming commonplace...
4 min read
Karin Roberts: Thu, Sep 15, 2022
As advisors for caterers and small business owners, we’re often asked how to create the right marketing budget. As marketers, we’re frequently asked...
4 min read
Karin Roberts: Thu, Jun 23, 2022
Industry events are excellent for bringing an engaged audience together. And when you’re well prepared for these events, you can make a big impact on...
4 min read
Karin Roberts: Thu, May 27, 2021
Marketing events: you can love them or hate them. In my humble opinion, they have been a necessary evil in the marketing mix. Don’t get me wrong:...
2 min read
Karin Roberts: Tue, Apr 06, 2021
There’s no question about it, exhibiting at a trade show can be expensive. There are the booth cost, show services and other essentials that will...
3 min read
Karin Roberts: Thu, Jul 14, 2016
You are starting the marketing planning process for 2017. Your company is doing well but targets 5% growth in sales for the coming year, in light of...
2 min read
Karin Roberts: Thu, Mar 13, 2014
Over the past few years, several U.S. venues have received or are pursuing LEED Certification as well as APEX/ASTM Certification in Standards for...
2 min read
Karin Roberts: Thu, Jan 02, 2014
Economic conditions over the last five years have been extremely difficult for business in general, but especially for small to mid-sized businesses...