4 min read
Karin Roberts: Tue, Sep 08, 2026
If you're planning to exhibit at a trade show, the question on every marketer's mind is the same: how much is this actually going to cost? It's a...
3 min read
Karin Roberts: Thu, Apr 23, 2026
Trade show marketers are often expected to do it all on their own with little help —strategy, booth design, lead generation, messaging, and...
2 min read
Karin Roberts: Thu, Aug 21, 2025
For businesses that regularly engage in trade show marketing, controlling setup, dismantle, and labor costs is key to maximizing both ROI and booth...
2 min read
Karin Roberts: Tue, Aug 12, 2025
In today’s competitive trade show landscape, exhibiting organizations are under increasing pressure to maximize their marketing impact while staying...
2 min read
Karin Roberts: Thu, May 02, 2024
While exhibition rates are more broadly aligning with inflation this year, specific areas, such as material handling rates, continue to outpace...
5 min read
Karin Roberts: Tue, Sep 12, 2023
Trade fairs and exhibitions are pivotal opportunities for businesses to showcase their products, network with industry professionals, and leave a...
2 min read
Karin Roberts: Thu, May 04, 2023
Event organizers are feeling the pinch as industry suppliers, venues and transportation companies rebound from the pandemic. Travel costs are rising...
3 min read
Karin Roberts: Thu, Apr 13, 2023
2022 was very much the year that trade shows and exhibitions got back to business after years of disruption brought on by Covid-19. Our Covid trade...
2 min read
Karin Roberts: Tue, Feb 28, 2023
The cost of booth space is only one factor that exhibitors must consider when reserving space in an exhibit hall. Correlating show services also have...
6 min read
Karin Roberts: Thu, Jan 12, 2023
As inflation soars across the world, making staples such as food, energy, clothing and household items more expensive, U.S. trade show organizers are...