2 min read
Karin Roberts: Tue, Dec 16, 2025
In 2026, what will make attendees stop at your booth? It is not simply size, lighting, or flashy graphics. It is the creation of a purposeful,...
2 min read
Karin Roberts: Tue, Nov 19, 2024
The key to a successful trade show exhibit is drawing people in, creating a memorable brand experience, and ultimately making the sale. The...
3 min read
Karin Roberts: Thu, Oct 31, 2024
You are in search of a new trade show display. After visiting several booth builders’ showrooms and seeing numerous intriguing ideas, you now face...
2 min read
Karin Roberts: Thu, Jan 04, 2024
In the competitive world of trade shows, where countless companies vie for attention, the design of your booth plays a crucial role in attracting...
2 min read
Karin Roberts: Thu, Nov 09, 2023
As trade show properties make moves to prioritize community and connection and create more opportunities for exhibitors—Outdoor Retailer’s...
9 min read
Karin Roberts: Thu, Oct 26, 2023
Trade shows are a great way to increase your brand exposure and market your product or service to prospective customers. The key to being successful...
4 min read
Karin Roberts: Tue, Jul 26, 2022
Marketing is a term that is often confused with advertising, promotions, publicity, branding, and selling. In fact, marketing can be all of those...
1 min read
Karin Roberts: Thu, Oct 03, 2019
Chicago, Illinois, October 1, 2019 -- On the heels of three big shows in Chicago and Las Vegas, The Tradeshow Network Marketing Group (TTNMG)...
5 min read
Karin Roberts: Tue, Jul 23, 2019
In an exhibit hall full of brands all vying for the attention of the right buyers, it can be hard for many exhibitors stand out from the pack,...
2 min read
Karin Roberts: Tue, Oct 17, 2017
It’s a sad fact of our modern culture that many things with little to no value receive a high percentage of attention, particularly in the popular...