3 min read
Karin Roberts: Tue, Apr 28, 2026
When most companies think about trade show success, they focus on booth design, graphics, and engagement strategies. But behind every high-performing...
4 min read
Karin Roberts: Tue, Aug 06, 2024
Some companies get excellent return-on-investment (ROI) at marketing events, trade shows, and conferences – while others pack up their booths and...
3 min read
Karin Roberts: Thu, Dec 21, 2023
Exhibition design is a dynamic and ever-evolving field that thrives on new trends and innovative ideas. It has evolved beyond traditional stand...
7 min read
Karin Roberts: Thu, Oct 12, 2023
What does Gen Z want? These five words strung together have become today’s million-dollar question in more ways than one as the rest of the world...
17 min read
Karin Roberts: Tue, Apr 26, 2022
No matter what business you’re in, there’s probably a conference, trade show or convention that brings together the biggest names and brightest minds...
13 min read
Karin Roberts: Thu, Mar 10, 2022
After a year-and-a-half break while the world reeled and readjusted to the COVID-19 pandemic, events came roaring back in the second half of 2021....
5 min read
Karin Roberts: Thu, Jan 06, 2022
Whether you specialize in inside sales or are a field sales pro, you have likely picked up a lead or two at an event or trade show at some point in...
6 min read
Karin Roberts: Thu, Jul 11, 2019
Sometimes it seems like there is never enough time in the day to accomplish your goals. Here are a few tips that help me to squeeze just a little bit...
3 min read
Karin Roberts: Tue, Jun 21, 2016
Anybody who's ever coordinated a trade show exhibit knows it's a lot like herding cats. In a blizzard. On a frozen lake. There are all those moving...
2 min read
Karin Roberts: Thu, Mar 19, 2015
When planning for future trade shows, exhibitors should strive to stay ahead of the curve. Event solutions that worked in the past may be simply...