3 min read
Lessons for the First-Time Exhibitor
Karin Roberts: Thu, Oct 30, 2014
Every year companies who have never exhibited are enticed by the prospect of great returns from attending a trade show. While many of these first...
managing your trade show (2)
2 min read
Ideas to stretch your trade show marketing budget
Karin Roberts: Thu, Oct 23, 2014
Many marketers are starting the process of figuring out their 2015 trade show marketing budget. Looking at last year and adding up all the costs...
3 min read
How does a trade show manager manage deadlines?
Karin Roberts: Tue, Oct 14, 2014
Everyone has to deal with deadlines. When you were in college, you had homework assignments and presentations, then you got a job and had to create...
3 min read
What came first…the drayage or the shipping?
Karin Roberts: Tue, Aug 19, 2014
So, what came first…the drayage or the shipping? It has been my experience in the Trade Show Industry that one of the most confusing services for...
2 min read
Ease your way through international borders
Karin Roberts: Mon, Aug 04, 2014
As the old saying goes, nothing is free. While the lure of international business is strong and the opportunities may seem endless, any company that...
1 min read
10 things you should do before a trade show event
Karin Roberts: Tue, Apr 22, 2014
This collection of trade show marketing tips was designed to help your trade show program succeed. It's the secret weapon you need to plan a winning...