4 min read
Karin Roberts: Thu, Jul 16, 2026
Attendees are more selective with their time. Marketing budgets are under greater scrutiny. Decision-makers expect measurable results rather than...
3 min read
Karin Roberts: Thu, Apr 02, 2026
Choosing the right event is one of the most important strategic decisions your marketing team will make all year. The trade shows you select...
3 min read
Karin Roberts: Tue, Nov 18, 2025
Before committing to an exhibit space contract, take time to clarify several essential points that impact your success. Start by defining your...
3 min read
Karin Roberts: Thu, May 01, 2025
Why does strategic planning seem to be last on the to-do list for trade shows? It’s a perplexing oversight, especially considering the significant...
5 min read
Karin Roberts: Thu, Sep 28, 2023
Fifty-seven percent of people say they’re addicted to their phones, reveals a recent study of 1,000 people from Reviews.org. That’s a growing problem...
2 min read
Karin Roberts: Thu, Sep 21, 2023
Before Covid-19, event planning companies often were given six to 12 months' notice before a client’s event date — sometimes three months for...
6 min read
Karin Roberts: Thu, Jun 15, 2023
A trade show booth serves as a first impression of your brand, and a successful design gets people to stop to learn more. Searching for booth...
4 min read
Karin Roberts: Tue, Jun 06, 2023
Recently, I had a phenomenal connection with an exhibitor at an industry trade show. We really clicked, the conversation flowed and their solution...
Karin Roberts: Tue, May 23, 2023
Breezing past your deadlines with time to spare depends on having a great trade show checklist. Many companies nail the logistical part of the...
8 min read
Karin Roberts: Tue, May 16, 2023
Event planning consistently ranks as one of most stressful jobs in the U.S. Whether planners find themselves forced to work with difficult...