Trade Show Blog

Practical guidance for planning exhibits, choosing booth sizes, managing
logistics, improving graphics, and getting more from every show on your calendar.

selling on the trade show floor (2)

20x20 booth design

4 min read

6 Types of Sales Pitches Every Salesperson Should Know

The term "sales pitch" might be a little old school, but the concept is not. At its core, a sales pitch is just a way to explain your product or...

Read More
selling in a trade show booth

16 min read

The Ultimate Guide to Sales Prospecting: Tips, Techniques, & Tools to Succeed

Tick tock, tick tock, tick tock. That’s the sound of the countdown that begins each day of every week of every month. It’s the one aspect of sales...

Read More
w432452

10 min read

How to Talk to Pretty Much Anyone About Pretty Much Anything

Edith Wharton once said, “Ah, good conversation -- there’s nothing like it, is there? The air of ideas is the only air worth breathing.” Ms. Wharton...

Read More
10x20 trade show booth

3 min read

Why “Does That Make Sense?” Is the Worst Question You Can Ask in Sales

We’ve all heard it before. You’re deep in conversation or on a demo, being sold to, and the sales rep asks you, “Does that make sense?” You quickly...

Read More
20x20 trade show booth

5 min read

15 Tips For Asking More Effective Sales Questions

Sales qualification is a game of questions even when you are standing in your trade show booth at an event. Unless you ask the right questions, you...

Read More
10x20 exhibit.jpg

7 min read

30 Responses to the Dreaded Sales Objection "It Costs Too Much"

Price objections are common in sales -- primarily because most prospects have learned pushing back on cost will get them a discount. That makes it...

Read More
Capture-444.jpg

5 min read

How to Be Ridiculously Memorable in 4 Simple Steps

Memorability has a ripple effect across your sales career. Put yourself in the buyer’s shoes. You’ve almost decided between two similarly priced...

Read More
trade show event triggers

6 min read

30 Types of Sales Trigger Events and How to Track Them

Timing is everything. If you contact a prospect right after they buy an expensive competitive product, they're not going to bite. But if you find out...

Read More
VK-2979c.jpg

5 min read

The 5 Most Common Objections During Prospecting and How to Overcome Them

When we talk about objection handling in sales, it is often focused on the later stages of the buying cycle, usually during negotiations. We focus on...

Read More
VK-5049aa.jpg

3 min read

How the Best Reps Work Smarter, Not Harder

Hard work, like success, is subjective, and if you ask a salesperson if they work hard, 99% of them will tell you they work harder than anyone they...

Read More