4 min read
Karin Roberts: Thu, Jul 23, 2026
Winning business on the show floor isn't about the biggest booth or the loudest pitch. It's about what happens in the ninety seconds after someone...
3 min read
Karin Roberts: Tue, Aug 05, 2025
When Visit Indy wanted to make a lasting impression on event planners attending industry gatherings, the organization came up with a Comfort Kit, a...
3 min read
Karin Roberts: Tue, Oct 29, 2024
One of the highest ranking reasons that attendees identify for visiting an exhibition or event is their ability to connect with high value people....
6 min read
Karin Roberts: Thu, Oct 17, 2024
The success of a trade show campaign hinges on a well-trained and prepared trade show booth staff and the way they interact with prospects and...
8 min read
Karin Roberts: Tue, Jan 30, 2024
Trade shows can be a daunting experience, especially when it comes to deciphering the show service manual. It often feels like trying to navigate the...
2 min read
Karin Roberts: Thu, Jul 07, 2022
In the past few years, audiences experienced much more than just a pandemic (which would’ve been enough on its own). People also experienced extreme...
7 min read
Karin Roberts: Tue, Feb 04, 2020
There are nearly 15 million salespeople working in the United States, and they spend weeks or even months training for success in their role. Given...
8 min read
Karin Roberts: Tue, Jan 29, 2019
Sales forecasting can play a major role in your company's success (and your own career development). According to research from the Aberdeen Group,...
4 min read
Karin Roberts: Tue, Jan 22, 2019
Let's get one thing straight: If you're connecting with a prospect for the very first time, you should never paste your elevator pitch into your...
4 min read
Karin Roberts: Thu, Dec 20, 2018
Salespeople are constantly on the go, whether they're meeting with clients, flying out to give a presentation, or running to a team training. With...