2 min read
Karin Roberts: Tue, Jun 16, 2026
In today's crowded trade show environment, grabbing attendees' attention requires more than a great product and attractive graphics. Exhibitors need...
2 min read
Karin Roberts: Tue, Jul 08, 2025
Hosting conferences and trade shows is more challenging than ever as attention spans shrink, dropping from 2.5 minutes to just 45 seconds in the last...
4 min read
Karin Roberts: Tue, Apr 08, 2025
As you wander through the bustling aisles of any trade show floor today, you'll be struck by the pervasive presence of technology, which has become a...
4 min read
Karin Roberts: Thu, Apr 03, 2025
As you navigate the lively corridors of any trade show today, you'll notice the overwhelming presence of technology, which has become essential to...
3 min read
Karin Roberts: Thu, Mar 07, 2024
In today’s digital age, technology has become an integral part of event planning. Whether you’re organizing a corporate conference, a trade show, a...
2 min read
Karin Roberts: Thu, Jan 11, 2024
In the fast-paced world of today, businesses are constantly seeking innovative ways to captivate their audience and leave a lasting impression. One...
3 min read
Karin Roberts: Thu, Oct 05, 2023
As event professionals, you know how important it is to engage and connect with your audience. Video marketing has proven to be a game-changer in...
1 min read
Karin Roberts: Tue, May 09, 2023
YouTube is the second largest search engine on the web, which says a lot about what people are looking for. Therefore, while video marketing may be...
4 min read
Karin Roberts: Tue, Jan 03, 2023
What does success look like for event planning? In the general sense, it’s selling out your events and making money, delivering an unforgettable...
2 min read
Karin Roberts: Tue, Dec 20, 2022
You take the time and spend the money to ensure your business events are interesting, unique and entertaining. But then the unspeakable happens: No...