2 min read
Karin Roberts: Tue, May 14, 2024
While 61% of exhibitors claimed unpredictable costs have a major influence on their decision to attend an event, 93% believe the quality of expected...
7 min read
Karin Roberts: Thu, Aug 18, 2022
The email inbox has always been a direct line of communication between consumers and retailers. Now email marketing is being used for all facets of...
3 min read
Karin Roberts: Thu, Jul 14, 2022
As a marketer, you may have heard of the 80/20 Rule, or the Pareto Principle. An Italian economist named Vilfredo Pareto developed the concept in...
4 min read
Karin Roberts: Tue, Nov 23, 2021
Want a lead follow-up system that helps you quickly segment, prioritize, and reach out to your event leads? So did two high-performing sales reps...
4 min read
Karin Roberts: Tue, Aug 17, 2021
For years, lead retrieval has promised event professionals and their exhibitors more than it’s delivered. But now thanks to mobile technology,...
5 min read
Karin Roberts: Tue, Apr 14, 2020
A sales opportunity is a qualified prospect who has a high probability of becoming a customer. An opportunity should have a pain point your product...
8 min read
Karin Roberts: Tue, Apr 07, 2020
Over the last 10 years, inbound marketing has proven to be a great way to generate leads and acquire customers and help you hit your quota. Inbound...
3 min read
Karin Roberts: Wed, Jul 11, 2018
How focused are you on what happens to the leads you gathered once the trade show is over? Perhaps you answered that “It’s not my problem – I simply...
3 min read
Karin Roberts: Tue, Mar 07, 2017
There’s a long-standing statistic shared in the trade show world that 80 percent of leads are never followed up. While some may doubt the accuracy of...