3 min read
Karin Roberts: Thu, Dec 17, 2015
With the 8 Free Budget Planner Templates to Manage Your Marketing Spend, you'll be able to manage all of the moving pieces of your budget at a...
2 min read
Karin Roberts: Thu, Apr 02, 2015
In a series of special reports, the Center for Exhibition Industry Research recently released its latest one - “The Marketing Spend Decision”. This...
2 min read
Karin Roberts: Thu, Nov 20, 2014
You’ve been plugging away at your exhibit marketing … you’ve been pushed and prodded to improve on current results and you’re exhausted. Or you’re...
1 min read
Karin Roberts: Tue, Nov 18, 2014
Finance continues to gain greater influence and authority over the business as a whole, including marketing. According to Gary Patterson, CEO of...
2 min read
Karin Roberts: Thu, Oct 23, 2014
Many marketers are starting the process of figuring out their 2015 trade show marketing budget. Looking at last year and adding up all the costs...
2 min read
Karin Roberts: Thu, Aug 07, 2014
Abundant sunshine, ideal temperatures and ample opportunities to play outside - it's hard to deny that summer is one of the greatest times of the...
2 min read
Karin Roberts: Mon, Aug 04, 2014
As the old saying goes, nothing is free. While the lure of international business is strong and the opportunities may seem endless, any company that...
1 min read
Karin Roberts: Tue, Jan 31, 2012
The Tradeshow Network Marketing Group expects to see corporations continue to invest in trade show exhibits in 2012 while demanding higher impact...