Trade Show Blog

Practical guidance for planning exhibits, choosing booth sizes, managing
logistics, improving graphics, and getting more from every show on your calendar.

tradeshow plan (2)

7 min read

Rain or Shine: Event Pros Share Lessons Learned From Hurricane Henri

Karin Roberts: Thu, Sep 16, 2021

Last weekend, several major events, mainly along the East Coast, had to deal with an uninvited guest: Hurricane Henri. On Aug. 21 in Central Park,...

2 min read

10 Risk Management Tips for the In-Person Meetings Ramp-Up

Karin Roberts: Thu, Apr 29, 2021

Resiliency means being prepared for tomorrow. To thrive in the “next normal,” the meetings and events industry needs a complete mindset shift in...

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6 min read

Exhibitor Advocacy Group Releases White Paper on Future Success of Tradeshows

Karin Roberts: Tue, Apr 27, 2021

The Exhibitor Advocacy Group is an ad hoc group whose members come from the corporate exhibitor community, exhibitor-appointed contractors, unions,...

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5 min read

Optimizing the life cycle of trade show customers

Karin Roberts: Tue, Feb 14, 2017

Traditionally, the “marketing funnel” has been a guide for marketers to move their prospects along a continuum from awareness to consideration to...

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4 min read

100 Sales Questions to Truly Understand Your Prospects' Pain

Karin Roberts: Tue, Dec 27, 2016

At the heart of every sale is a thorough fact-find. You’ll want to unearth the needs, the wants, and the desires of your prospect so you can present...

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