Trade Show Blog

Practical guidance for planning exhibits, choosing booth sizes, managing
logistics, improving graphics, and getting more from every show on your calendar.

selling at trade shows (3)

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3 min read

5 Essential Stages for Every B2B Pipeline

I’ve never been a fan of jargon like lead acquisition, funnel, and pipeline. They make the sales process sound like we’re drilling for oil, not...

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20x20 booth from The Tradeshow Network

4 min read

4 Tricks That Will Magically Get Prospects Interested in You

It's easy to sell to prospects who are already interested in your product. They've done some preliminary research and decided you're a potential...

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3 min read

How the Best Reps Work Smarter, Not Harder

Hard work, like success, is subjective, and if you ask a salesperson if they work hard, 99% of them will tell you they work harder than anyone they...

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trade show exhibit

5 min read

18 Places to Research a Prospect Before a Sales Call

There’s no wrong way to go about researching a prospect in advance of a call. Yes, there are a few efficiencies to be gained, and some networks are...

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8 min read

How to Close: The Complete List of Sales Closing Techniques

Even in your trade show booth you usually only get one chance to close. If you’re successful, the hard work you’ve done over the past days, weeks, or...

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1 min read

How to Close a Sale in 5 Steps

Even at a trade show event everyone knows that sales is definitely part science, but it's not rocket science. If reps adopt effective processes, it...

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6 min read

28 Responses to the Dreaded Sales Objection "It Costs Too Much"

Price objections are common in sales -- primarily because most prospects have learned pushing back on cost will get them a discount. That makes it...

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3 min read

The Best Time to Make a Sales Call in 2017

Well our answer would be : "At ANY trade show event in your booth". But not all calls happen on the trade show floor. Most salespeople are eager to...

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4 min read

Always Be Closing Is Dead: How to Always Be Helping in 2017

One of Hollywood’s most famous depictions of the sales world is found in Glengarry Glen Ross. Alec Baldwin’s character, Blake, is the epitome of the...

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1 min read

A device that notifies you that a good prospect is in your booth - who wants that?!?!?!

Image you are in your booth talking to a prospect that you know is a cold lead - right now they are just fishing for information when kazaam - a hot...

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