2 min read
Karin Roberts: Thu, Apr 25, 2024
Will you be participating in a trade show this year?? If so, did you know that 70% of all purchasing decisions start with information gathered at a...
7 min read
Karin Roberts: Tue, Apr 25, 2023
Trade show exhibiting is, by far, the best way to gain access to potential customers! But exhibiting costs can be very high - for travel, exhibit...
4 min read
Karin Roberts: Tue, Mar 23, 2021
Wouldn’t it be amazing if every lead entered your pipeline convinced your product is for them, ready to sign on the dotted line? Well, maybe that...
5 min read
Karin Roberts: Tue, Jan 15, 2019
These days, many reps are more comfortable sending an automated email than picking up the phone. But, before moving forward, it's worth identifying...
6 min read
Karin Roberts: Thu, Jan 10, 2019
Inbound marketing is a holistic, data-driven approach that leverages content on your website to attract buyers researching your products and services...
4 min read
Karin Roberts: Thu, Dec 20, 2018
Salespeople are constantly on the go, whether they're meeting with clients, flying out to give a presentation, or running to a team training. With...
2 min read
Karin Roberts: Thu, Oct 04, 2018
It’s a hard truth: most exhibitors aren’t as successful as they could be. Do they realize they’re setting themselves up to fail? Probably not. The...
10 min read
Karin Roberts: Tue, Aug 07, 2018
Edith Wharton once said, “Ah, good conversation -- there’s nothing like it, is there? The air of ideas is the only air worth breathing.” Ms. Wharton...
5 min read
Karin Roberts: Tue, Mar 06, 2018
Memorability has a ripple effect across your sales career. Put yourself in the buyer’s shoes. You’ve almost decided between two similarly priced...
6 min read
Karin Roberts: Tue, Feb 06, 2018
In Jill Konrath's opinion, the salesperson is the primary differentiator in B2B purchases today. As products and services become increasingly...