4 min read
Karin Roberts: Thu, Jul 23, 2026
Winning business on the show floor isn't about the biggest booth or the loudest pitch. It's about what happens in the ninety seconds after someone...
6 min read
Karin Roberts: Thu, Oct 17, 2024
The success of a trade show campaign hinges on a well-trained and prepared trade show booth staff and the way they interact with prospects and...
4 min read
Karin Roberts: Tue, Sep 14, 2021
As the Delta variant continues to cause some hesitancy about holding events, with a few shows cancelling and others taking place as planned, new...
4 min read
Karin Roberts: Tue, Jul 09, 2019
Doing trade shows right requires that you make hundreds of correct decisions and actions over the several months before, during, and after your...
3 min read
Karin Roberts: Thu, Jun 13, 2019
Though many salespeople despise prospecting, it’s an important part of sales. That is why trade shows are so important to the growth of your company....
4 min read
Karin Roberts: Tue, Jan 22, 2019
Let's get one thing straight: If you're connecting with a prospect for the very first time, you should never paste your elevator pitch into your...
4 min read
Karin Roberts: Thu, Dec 20, 2018
Salespeople are constantly on the go, whether they're meeting with clients, flying out to give a presentation, or running to a team training. With...
3 min read
Karin Roberts: Tue, Nov 27, 2018
When attempting to determine whether a question is aggressive or assertive, length is your first clue. In general, longer questions feel more...
4 min read
Karin Roberts: Thu, Nov 15, 2018
The term "sales pitch" might be a little old school, but the concept is not. At its core, a sales pitch is just a way to explain your product or...
4 min read
Karin Roberts: Tue, Aug 28, 2018
Success in selling belongs to those who can balance the roles of analyst and storyteller. Doing so requires the ability to source, organize, and...