The Tradeshow Network Marketing Group (TNMG) is pleased to announce the launching of a new marketing website and branding for their client, Compass Instruments. TNMG delivered a cleaner, more modern logo for identification and an enhanced user interface featuring a sophisticated product search capability for the company. They also created the company’s new tagline, “Your source for fuels, lubricants and materials testing equipment.” “Compass first came to us three years ago looking for a trade show booth. Because of our understanding of marketing and their product lines, we were then given the opportunity to develop their website," said Karin Roberts, Marketing Manager at TNMG. “Just like in a trade show where you need to drive the right traffic to your trade show booth space, the right website design is critical for driving prospective customers to the company’s products and services.”
Compass Instruments (www.compass-instruments.com), is a North American supplier of fuels, lubricants and materials testing equipment. TNMG was charged with developing the website search function for more than 150 products from the industry’s most trusted brands, such as CFR, Euralytics, Falex, Haltermann Solutions, MicroTap, Normalab, Parker, PCS Instruments, Pilodist® and Tetra®. The new website offers visitors the ability to search for a product by four different key criteria: keyword, ASTM standard, brand and market segment (fuels/petroleum, biodiesel, waxes-bitumens, lubricants and materials.
Since the company backs the products they distribute with an unparalleled, nationwide service network offering both field and in-house service, the website also had to manage service requests and training information. Clients also now have the ability to download spec sheets and detailed information about the testing equipment as well as request service and register for product training sessions. The site also includes a new calendar promoting all their upcoming events and trade show appearances. "We are excited to be able to offer their customers a comprehensive source to find out everything they need about the equipment that Compass sells and services,” said Roberts. “Every part of the new website is designed to better serve their client’s needs.”
Compass Instruments is based in Sugar Grove, IL and can be reached at 630.556-4385 or at www.compass-instruments.com.
