2 min read
Karin Roberts: Thu, May 05, 2022
Trade shows play a vital role in the marketing and distribution of products and services. These exhibitions provide an excellent opportunity for...
5 min read
Karin Roberts: Thu, Jun 23, 2016
Not every lead is a good fit for a product or service -- no matter how strongly a salesperson believes they are (or wants them to be). Buyers don't...
1 min read
Karin Roberts: Thu, Jun 09, 2016
Marketing is a term that is often confused with advertising, promotions, publicity, branding, and selling. In fact, marketing can be all of those...
5 min read
Karin Roberts: Tue, Feb 23, 2016
Like most marketing agencies, we attend several industry and client events throughout the year. Each event offers unique opportunities for thought...
