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4 min read
Karin Roberts: Mon, Oct 05, 2026
Booth size feels like it should be one of the easier decisions in a trade show program. It isn't. Get it right, and everything downstream — layout,...
6 min read
Karin Roberts: Thu, Aug 24, 2023
Not all trade show booths are created equal. Each type of display has its proper place, depending on the size of the show, your marketing objectives...
4 min read
Karin Roberts: Tue, Jul 26, 2022
Marketing is a term that is often confused with advertising, promotions, publicity, branding, and selling. In fact, marketing can be all of those...
3 min read
Karin Roberts: Thu, May 12, 2022
It's no secret that trade shows haven't necessarily been the most environmentally-conscious industry out there. Traditionally they've often had a...
2 min read
Karin Roberts: Thu, Jun 03, 2021
During a trade show, the goal of all exhibitors is to grab the attention of the attendees. Just like any other event, the success of a trade show...
1 min read
Karin Roberts: Thu, Feb 27, 2020
Looking for ways to keep your events fresh and vibrant? Styling with furniture and décor that follow the latest color trends of the year, such as...
1 min read
Karin Roberts: Tue, Jun 11, 2019
It is a wrap for the 2019 NRA show - and it was a good one! The National Restaurant Association Show is the place to explore everything that’s...
2 min read
Karin Roberts: Wed, May 25, 2016
The majority of booth designs are monochromatic with either black or white components - for good reason. It’s a classic look and when you’re renting...
1 min read
Karin Roberts: Tue, Jun 30, 2015
Whenever you get a lull in your trade show schedule, it’s a good time to evaluate whether your current display is up to the challenge of your...
1 min read
Karin Roberts: Thu, May 08, 2014
Exhibit Design Search (EDS) is a comprehensive trade show display database and search tool. There’s nothing even remotely close anywhere in the...