3 min read
Karin Roberts: Tue, Jul 14, 2026
For years, companies judged trade show booths by one simple question: "Does it look impressive?" While great design certainly matters, today's most...
2 min read
Karin Roberts: Tue, Dec 16, 2025
In 2026, what will make attendees stop at your booth? It is not simply size, lighting, or flashy graphics. It is the creation of a purposeful,...
3 min read
Karin Roberts: Thu, Oct 31, 2024
You are in search of a new trade show display. After visiting several booth builders’ showrooms and seeing numerous intriguing ideas, you now face...
3 min read
Karin Roberts: Thu, Aug 15, 2024
Discover the key to crafting a trade show booth that not only captures attention but also drives conversions with a strategic blend of design tips...
2 min read
Karin Roberts: Thu, Nov 09, 2023
As trade show properties make moves to prioritize community and connection and create more opportunities for exhibitors—Outdoor Retailer’s...
9 min read
Karin Roberts: Thu, Oct 26, 2023
Trade shows are a great way to increase your brand exposure and market your product or service to prospective customers. The key to being successful...
4 min read
Karin Roberts: Thu, Oct 19, 2023
A trade show display is a big investment, and most businesses don’t want to just throw that money away. But sometimes the law of diminishing returns...
6 min read
Karin Roberts: Tue, Mar 21, 2023
Should you incorporate a theme in your next trade show booth? If the theme can make the experience more memorable for your prospects and embody your...
3 min read
Karin Roberts: Thu, May 12, 2022
It's no secret that trade shows haven't necessarily been the most environmentally-conscious industry out there. Traditionally they've often had a...
2 min read
Karin Roberts: Thu, May 05, 2022
Trade shows play a vital role in the marketing and distribution of products and services. These exhibitions provide an excellent opportunity for...