3 min read
Karin Roberts: Tue, May 19, 2026
Walk any major trade show floor — CES, PACK EXPO, NRA, HIMSS — and something becomes immediately obvious: the booths commanding the biggest crowds...
3 min read
Karin Roberts: Thu, Oct 05, 2023
As event professionals, you know how important it is to engage and connect with your audience. Video marketing has proven to be a game-changer in...
1 min read
Karin Roberts: Tue, May 09, 2023
YouTube is the second largest search engine on the web, which says a lot about what people are looking for. Therefore, while video marketing may be...
2 min read
Karin Roberts: Tue, Dec 20, 2022
You take the time and spend the money to ensure your business events are interesting, unique and entertaining. But then the unspeakable happens: No...
4 min read
Karin Roberts: Tue, Apr 20, 2021
You spend months, maybe years, painstakingly orchestrating every detail of an exciting experience which transports your audience to another place....
6 min read
Karin Roberts: Thu, Apr 01, 2021
Video has become an increasingly important tool for online marketing over the past several years, but it’s definitely exploded during the past 12...
2 min read
Karin Roberts: Thu, Dec 03, 2020
Team building during a pandemic was a little easier when we could take advantage of the great outdoors. Now that it’s getting chilly, you probably...
3 min read
Karin Roberts: Thu, Jul 30, 2020
A decade ago, video was an expensive, pie-in-the-sky luxury. Since then, it’s become a staple — an accessible, affordable must-have tool to help...
2 min read
Karin Roberts: Tue, Jul 14, 2020
Digitalization has been a boon for event marketers, providing new ways to automate processes, get work done from anywhere in the world, and gather...
6 min read
Karin Roberts: Tue, Jul 07, 2020
At the moment, a few buzzy topics include augmented and virtual reality, general and voice-based artificial intelligence, and smart home devices....