3 min read
Karin Roberts: Thu, Oct 05, 2023
As event professionals, you know how important it is to engage and connect with your audience. Video marketing has proven to be a game-changer in...
1 min read
Karin Roberts: Tue, May 09, 2023
YouTube is the second largest search engine on the web, which says a lot about what people are looking for. Therefore, while video marketing may be...
2 min read
Karin Roberts: Tue, Dec 20, 2022
You take the time and spend the money to ensure your business events are interesting, unique and entertaining. But then the unspeakable happens: No...
4 min read
Karin Roberts: Tue, Apr 20, 2021
You spend months, maybe years, painstakingly orchestrating every detail of an exciting experience which transports your audience to another place....
6 min read
Karin Roberts: Thu, Apr 01, 2021
Video has become an increasingly important tool for online marketing over the past several years, but it’s definitely exploded during the past 12...
2 min read
Karin Roberts: Tue, Nov 24, 2020
COVID-19 has created an environment for many online opportunities to learn and network. However, after six months of Zooming and listening to the...
3 min read
Karin Roberts: Thu, Jul 30, 2020
A decade ago, video was an expensive, pie-in-the-sky luxury. Since then, it’s become a staple — an accessible, affordable must-have tool to help...
2 min read
Karin Roberts: Tue, Jul 14, 2020
Digitalization has been a boon for event marketers, providing new ways to automate processes, get work done from anywhere in the world, and gather...
6 min read
Karin Roberts: Thu, Jun 18, 2020
In our 2020 State of Marketing report, video beat out common tactics like blogging and SEO as the most heavily prioritized marketing strategy for...
35 min read
Karin Roberts: Thu, Apr 09, 2020
We saw a surge in the popularity of video as a content marketing format. Video as a tactic was likely streamlined by your creative team as a...