5 min read
Karin Roberts: Tue, Sep 27, 2022
No company decides to participate in trade show marketing without expecting a return on their investment in time and money. But many miss out on the...
2 min read
Karin Roberts: Tue, Sep 20, 2022
In the midst of preparing for a trade show, it can be very easy for costs to be overlooked as a priority. Budget allocation is crucial for any...
2 min read
Karin Roberts: Thu, Aug 04, 2022
Plans and budgets are musts in the meetings and events world, but today, these tasks are ever more critical as inflation hits 9.1%, and supply chain...
6 min read
Karin Roberts: Tue, Nov 30, 2021
Trade shows have a lot of competition when it comes to allocating marketing budgets. Internet advertising, social media and inbound marketing to...
6 min read
Karin Roberts: Tue, Nov 16, 2021
You are starting the planning process for the year. Your company is doing well but wants to see a 5% growth in sales - especially since you are...
4 min read
Karin Roberts: Tue, Feb 18, 2020
Your in charge of driving leads for the sales team. You have decided that attending a trade show event that brings a large number of your target...
2 min read
Karin Roberts: Tue, Apr 09, 2019
When you are thinking about exhibiting at a trade show, the cost is one of your primary concerns. While the cost of the booth itself is the first...
3 min read
Karin Roberts: Thu, Dec 03, 2015
Trade shows have a lot of competition when it comes to allocating marketing budgets. Internet advertising, social media and inbound marketing to...
2 min read
Karin Roberts: Thu, Apr 02, 2015
In a series of special reports, the Center for Exhibition Industry Research recently released its latest one - “The Marketing Spend Decision”. This...