Trade Show Blog

Practical guidance for planning exhibits, choosing booth sizes, managing
logistics, improving graphics, and getting more from every show on your calendar.

preshow marketing (2)

4 min read

11 Steps to Engaging Your Audience on Social Media

Picture of Karin Roberts Karin Roberts: Tue, Sep 28, 2021

Today's marketers know that social media is an excellent and arguably necessary way to connect, communicate and engage with an audience. However,...

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2 min read

What Type of Companies Should Send Out Press Releases?

Picture of Karin Roberts Karin Roberts: Thu, Jul 01, 2021

There’s a wide belief that only certain types of companies should send out press releases. Medium-enterprise businesses are entitled to press...

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direct mail and trade shows

4 min read

Why Brands are Embracing Good Old-Fashioned Direct Mail

Picture of Karin Roberts Karin Roberts: Thu, Nov 19, 2020

Direct mail at first glance might appear to lack the glitz and glamour of digital marketing, which a few decades ago burst onto the scene with the...

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