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Visual Marketing: Making Your Exhibit Stand Out
Should you incorporate a theme in your next trade show booth? If the theme can make the experience more memorable for your prospects and embody your...
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Karin Roberts
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Updated on December 18, 2025
The Tradeshow Network Marketing Group is offering a new way to make a big visual impact in trade show exhibits with standoffs, which are dimensional fabric graphics that can be mounted to the display itself or used as a stand-alone element in an exhibit.
Standoffs add dimension and functionality for booth spaces of different sizes from 10 x 20 feet or larger. Graphic images are printed with dye sublimation technology on tension fabric for extremely vivid colors and sharp definition. The fabric is mounted on frames made from lightweight aluminum tubing which may configured in a variety of straight and curved shapes and also provides ease of assembly and lower cost shipping. Standoffs are placed in the booth layout for maximum impact. For example, a standoff may be used to hide the transition between walls, divide a larger booth into smaller spaces, or draw attention to a specific area of the display.
“We are constantly adding new exhibit products to our rental inventory to help clients make the most of their brand while using their marketing dollars for maximum impact,” said Chris Roberts, president of The Tradeshow Network Marketing Group. “We offer a full range of standoff options for rent or purchase. We are happy to advise exhibitors on the best way to add standoffs to their existing exhibit, or we can design a new exhibit that incorporates standoffs, as well as provide graphic design, printing, project management and show services, as needed.”
Examples of standoffs in trade show exhibits can be viewed at https://www.thetradeshownetwork.com/fabric-booths
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