3 min read
Karin Roberts: Tue, Feb 03, 2026
For many exhibitors, trade shows remain one of the most powerful opportunities to connect with buyers, distributors, and decision-makers. But...
3 min read
Karin Roberts: Mon, Dec 29, 2025
It’s planning time for 2026, and trade show season is just around the corner. Your company is forecasting growth, launching new products, and setting...
4 min read
Karin Roberts: Thu, Oct 23, 2025
Trade shows offer a prime opportunity to strengthen your brand, expand your network, and prove what makes your business unique. However, the reality...
2 min read
Karin Roberts: Tue, Jan 23, 2024
It's budget planning season. In an era of escalating costs and finite resources, event organizers face heightened expectations from leadership and...
2 min read
Karin Roberts: Tue, Oct 03, 2023
Plans and budgets are musts in the meetings and events world, but today, these tasks are ever more critical as inflation hits 9.1%, and supply chain...
2 min read
Karin Roberts: Tue, Jul 25, 2023
Exhibitions remain a valued sales and marketing channel among event teams and their senior leadership, but global inflation — along with increasing...
8 min read
Karin Roberts: Thu, Jun 01, 2023
Trade show exhibiting Whenever you get a lull in your trade show schedule, it’s a good time to evaluate whether your current display is up to the...
3 min read
Karin Roberts: Thu, May 18, 2023
Providing a great customer experience is crucial because people will talk to their friends, family, and colleagues (or maybe even write a blog about...
3 min read
Karin Roberts: Tue, Oct 25, 2022
After two tumultuous years, the events industry is finally making a comeback. Gathering face-to-face and in large groups is becoming commonplace...
5 min read
Karin Roberts: Tue, Sep 27, 2022
No company decides to participate in trade show marketing without expecting a return on their investment in time and money. But many miss out on the...