No matter how large or small your business, rental exhibits can help you make a much larger impact at trade shows at a reduced initial price. When approached the right way, rental properties can make your company’s trade show presence stand out stronger than if you were to purchase a smaller space/booth. So consider the benefits of a larger space to bring in the prospect! Our process of creating a rental rendering:
Exhibit Design Planning Questions
- Trade Show Event - Dates of Show - Show City – Venue - Booth Space/Booth Size
Messaging - What is your key message to your clients? What is the personality/brand of your company? Who is the target market at this show?
Functionality - What will you be bringing to generate interaction with attendees in your booth? Are you showing or demonstrating products, or conducting live or video presentations? Is storage space required? Will any hospitality be conducted in the booth? Do you need a private conference area?
Design - What are your corporate colors and brand image as conveyed in your literature and your website? Do you have design preferences for the exhibit, such as curvy versus straight-line designs? Are there any textures or designs you want to avoid?
Budget - What is your desired budget range for this booth and what does that include (structure, graphics, shipping, storage)?
There are multitudes of exhibit options. Exhibit by definition as a noun is an object on public display, in an art gallery, museum or trade fair. We at The Trade Show Network Marketing Group specialize in understanding your design objectives and budget and strive to make your company’s exhibit reflect the integrity and demeanor of your company. Ironically the noun display is to make an exhibition of something in a place where it can be easily seen. What they do have in common is you are going to be seen, how you are seen is extremely important when trying to earn the confidence of potential new customers that will be walking by your trade show booth at your upcoming event.
