The Tradeshow Network Marketing Group has unveiled a new website at www.thetradeshownetwork.com, which features idea galleries and articles on the latest advances in trade show exhibit designs and event marketing strategies. 

The Chicago-based firm provides trade show displays, show management services and creative marketing support to businesses and organizations that exhibit at trade shows.  The new website is a resource for exhibitors looking for the latest designs, with photos supplied by a Flickr feed. The website also offers expert advice on generating interest and maximizing business opportunities at trade shows, with downloadable white papers, monthly e-newsletters and a blog devoted to trade show marketing.

“We serve businesses of all sizes, but we find that small- to mid-sized companies can really benefit from our focus on effective trade show marketing to help them make a bigger impact on a smaller budget,” said Chris Roberts, president. “We always emphasize the importance of applying business objectives and consistent branding to every element of trade show marketing, from exhibit design and messaging to pre-show communications and post-show follow-up.”

The idea galleries provide photos of recent exhibit designs, including custom exhibits, modular exhibits, portable exhibits and pop-ups, as well as rental packages and used exhibits. The galleries also include examples of marketing materials developed to support trade shows, including advertising, brochures, mailers, and websites.

“The challenge on a trade show floor is to stand out from the crowd, particularly if you have a smaller booth, so we do everything we can to help our customers make the right impression,” said Karin Roberts, director of marketing. “One of our clients made such a big splash that they received a lucrative buy-out offer from a much larger competitor after they exhibited with their new display and brand image.”