Malcolm Gladwell wrote a whole book about it, Blink. Those first few seconds of impression which capture your attention and determine the next steps.  Your eyes take in information, it registers with your “gut” and then a decision is made.  This activity happens on the show floor as aisle walkers go by your booth and it happens when visitors come to your website.  You only have a precious few seconds to compel them to stay longer and hopefully that the action.

Check out this webinar sponsored by The International Center - it happens tomorrow!!