To make your trade show budget stretch further, consider taking a strategic approach to your trade show display shipping and storage costs. You’ll find there are lots of ways to cut costs without cutting your exhibit schedule.
Go online with exhibit management.
Time is money, so it can pay to streamline the entire exhibit inventory management and trade show services process with online tools that allow you to track every piece of your custom exhibit and graphic inventory and place orders easily online.
Plan ahead for the full year and hunt for cost savings on shipping.
It costs a lot of money to ship an exhibit of any size all over the country. Evaluate your show schedule and then find a central location for storage. You might even want to ship your exhibit directly from one show location to the next, if your schedule is tight and your storage facility is out of the way. But be careful that your exhibit is still in good shape and doesn’t require any refurbishing before your next show.
If you exhibit internationally, it may be less expensive to rent an exhibit at the overseas location than to ship your exhibit from the U.S., even with a custom trade show booth. As long as you have custom graphics and a sophisticated booth design, the right rental exhibit can look impressive.
If you’re in the market for a new custom trade show exhibit, its weight should be a consideration. New booth designs and lighter-weight materials can make a big visual impact without costing a fortune to ship. You may even save enough on shipping to justify room in your budget for a brand new exhibit.
Compare storage costs and services.
With the new budget year approaching, it may be a good time to review your service needs to insure you are getting the show services and attention that you deserve. Try someone new that can lower your costs and provide you quality service. Send us your inventory and show list and make sure that everything included is spelled out, so that we can make an accurate cost comparison.
The Tradeshow Network Marketing Group, an exhibit house in the Chicago area, provides a full range of exhibit services, including online exhibit management as part of our storage services, and custom booth design. Please let us know if we can provide you with more information or a quote for our services.
