The Art of Trade Show Marketing

Collateral, Advertising, Websites and more!

The success of your company is dependent on so many different factors. You need to effectively communicate your unique message to your target audience and motivate them to take action. We start the process by helping you articulate your business objectives for your trade show marketing, researching the competition and the real needs of your target market, and then developing a strategy based on your market strengths.

We integrate your unique brand position in your exhibit, your event strategy and all related marketing materials. For smaller companies, we can create a brand identity for you, from logos and taglines to complete literature packages to online sales tools. We then build your trade show display based on your brand.

The Tradeshow Network Marketing Group has extensive strategic and creative resources that can help you develop and implement marketing tactics. We have developed an array of marketing tactics designed to increase trade show and overall marketing effectiveness. This includes websites, trade show marketing collateral, presentations, direct mail, and advertising campaigns.

We will work with you to craft the messages that will differentiate your company from the competition. We can also assist with measuring and managing the results of your marketing efforts. Our network of marketing talent - from brand positioning to copywriting to display design - bring prospects to your trade show exhibit and your business.

Spend a lot of money on trade shows?

Despite rumors to the contrary, trade show exhibitions are as popular as ever among b-to-b marketers -- 77% say they use trade shows as part of their marketing mix. In fact, trade shows consume the largest percentage of the budget: 21% on average.

Putting your best brand image in print.

Your corporate identity demonstrates what your company stands for: your set of values and your unique selling proposition. When people see any of your printed marketing materials or your trade show exhibit, they should immediately recognize your company, its products and services, and its position in the marketplace.  Our team works with you to ensure that your brand image comes through in all facets of your marketing efforts, including exhibit design, graphics, and collateral materials such as brochures, sell sheets and mailers. We also create materials to support event marketing and special promotions, such as pre-show mailers tied to the theme of your exhibit.

Collateral

Strategic Trade Show Marketing Websites

The Tradeshow Network Marketing Group knows how to build effective websites that gain visibility with
search engines and bring prospects to your virtual door. We can create an entirely new website for your business or add on a new section
related to your trade show promotions to track inquiries, leads and sales.  A good trade show marketing website design should:

  • Raise your search engine rankings
  • Make navigation easy and straight forward
  • Draw in prospects with interactivity and call to action buttons
  • Have working links with no dead ends
  • Feature up-to-date images and products
  • Ensure cross-browser compatibility
  • Engage and encourage the prospect to act on something
  • Collect as much information as you can from the prospect

Websites

Advertising that Brings Your Brand to Life

The Tradeshow Network Marketing Group fields extensive strategic and creative resources. We can help you develop and implement marketing tactics such as ad campaigns that consistently portray your brand image, integrate with your other marketing initiatives, and yield results linked to your business objectives and your trade show schedule. We will work with you to craft the messages you want to convey in a way that will differentiate your company from the competition. Our network of marketing talent - from brand positioning to copywriting to design - can help you create effective advertising that will bring prospects to your trade show booth and your business.

Advertising

Let Us Help You

The Tradeshow Network Marketing Group has extensive strategic and creative resources that can help you get the most out of your trade show schedule. We work with you to develop and implement marketing tactics that consistently portray your brand image, integrate with your other marketing initiatives, and yield results linked to your business objectives. We have developed an array of marketing tactics designed to increase trade show and overall marketing effectiveness, including websites, marketing collateral pieces, presentations, direct mail, and advertising campaigns. Come learn how we can help you!

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