Whenever you get a lull in your trade show schedule, it’s a good time to evaluate whether your current display is up to the challenge of your upcoming show calendar. Often, summer is a slower time for exhibitors, with fewer conferences to attend, which is perfect for taking stock of your current exhibit properties and making long-term plans. For the trade show manager, investing in a new display may be one of the biggest decisions ahead. Fortunately, you’ll find options to suit your needs and your budget. Perhaps the most important decision is whether to rent an exhibit, refurbish an existing exhibit or buy a new custom display.  

THE PROS AND CONS OF RENTING VS. BUYING

No matter how large or small your business, rentals and refurbished exhibits can help you make a much larger impact at trade shows at a reduced price. Using either option can significantly enhance your image depending upon your current exhibit design. If your budget allows and you want to make your exhibit a perfect fit for your brand and your company, then investing in a new custom booth may be your best choice. After all, you can get exactly what you want. But keep in mind your entire show schedule – not just your largest show – when making plans.

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