Is your trade show exhibit generating enough leads?

January 30, 2013

Purchasing or renting a trade show display is a big decision.  Either solution can significantly enhance your image depending upon your current exhibit design. When approached the right way, rentals and refurbished properties can make your company’s trade show presence that much better – if your budgets are tight.   Determine how much space you need and how you are going to use your exhibit.  How you use your booth space depends on a number of factors:

10x20 inline tradeshow exhibit• The importance of the show to your marketing plan
• The size of your budget
• The image you want to convey
• The business activities you want to conduct
• The parameters of the event

Do your homework before signing up for a show.  Listed below is a tool you can use to determine your return on investment so you can find out if you should RENT or PURCHASE the exhibit property. This web-site includes a series of simple tools to assist exhibitors in planning for an exhibition and to measure performance in delivering a return-on-investment (ROI) from exhibiting. Funded by a grant from the PCMA Education Foundation to the Center for Exhibition Industry Research, this web-site was developed by Exhibit Surveys, Inc. in conjunction with the ROI Task Force of the International Association of Exhibitions and Events.

Pre-Event Planning


Potential Audience  

Should we exhibit?

Exhibit Staff Estimator

How many staff are needed to engage our Potential Audience?

Exhibit Space Estimator

How much space is required to attract and accommodate our Potential Audience?


Post-Event Measurement



How many of our Potential Audience did we reach?

Staff Performance

How active were our staff in reaching our Potential Audience?

Potential ROI Estimator

What is the ROI potential from inquiries/leads obtained?

To conduct your own research – sign up (it is free) at

The Tradeshow Network can create the perfect combination of show services for you! Our innovative exhibits and graphics will captivate your audience. We will be with you every step of the way. Let our show service managers handle your every need. Give yourself peace of mind after your show is complete with our storage options.  Click on our whitepaper for more information on the benefits of renting an exhibit!

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Our custom, modular, portable, and rental exhibits catalogs are a great resource for trade show information as well as exhibit designs.

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