This is an awesome article written by Joyce McKee from Business 2 Community.  She states: "Trade show lead follow-up has been a pesky problem for decades. I have pondered why a company would go through the effort and expense of exhibiting at a show with no follow-up plans in place. It has always seem such a waste of precious marketing dollars. However, it is done every week by companies who decide that this activity is just not that important."

We are always telling our clients to make sure they have a PLAN in place BEFORE they attend the trade show event on how they are going to manage the leads afterwards. If you put a plan in place and manage to that plan AT the show (documenting or prioritizing the leads) then you will not feel so overwhelmed after the event.

Joyce has some fantastic suggestions on how to fix the problem.  Click here for a link to the full article.  Business 2 Community.  Check out the entire article for some great suggestion for your next tradeshow marketing event.