MarketingSherpa has produced a report: 2011 Marketing Benchmark Report – Budget Basics. Within the report they show a statistic regarding trade shows, and I thought I would share it with you.
One of their questions was: Please indicate the effectiveness of the following marketing tactics for your organization.
The response for Trade Shows was:
- 25% Very Effective
- 52% Somewhat Effective
- 22% Not Effective
Take a look at the entire article: http://blog.iceem.net/trade-shows-effective/comment-page-1/#comment-4251
