By: Chris Roberts, President of The Tradeshow Network Marketing Group
Our core values of hard work, strong business ethics, and a commitment to helping our customers meet their challenges are the cornerstone of our business, which has served us well over the last 19 years. These values resonate with our customers, partners, suppliers and associates. In 2009 it was a trying year for most businesses, including ours, in order to maintain our superior level of service we needed to make some tough changes to reduce expenses without sacrificing quality. It proved to be a difficult task, but we feel we accomplished this lofty goal.
Our commitment to our customers was never comprise our service with respect to cutting expenses. By investing in technology over the last few years we were able to create better efficiencies with our core personnel which enabled us to do much more with less. We streamlined our processes via our Online Trade Show Management System (OLM), which allowed complete documentation of our clients entire trade show exhibit properties, schedules, documentation such as; electrical layouts, setup instructions and much more.
This password protected system enables us and our clients to communicate effectively to maximize efficiencies by saving a substantial amount of time with full access to all show information anywhere in the world. The system becomes more valuable when multiple configurations or additions to existing properties are required. Our team insures that the correct components are delivered and the properties are in top condition for each event. We truly believe that your exhibit and image are a reflection of our company as well as yours and we will do whatever it takes to insure this happens.
This year will be very exciting for us; we are investing in state of the art office facilities to improve our efficiencies so we can offer our clients an enhanced experience through better communications. The planned move will take place prior to the end of February, our hope is to not interrupt any of our services and have this move appear as seamless as possible for our customers.
In addition to the office expansion, our past investment in rental inventory enabled customized rental exhibits, which significantly reduce expenses. Typically rental exhibits are for clients that have one significant event or a few events to promote a new product where it does not make financial sense to invest in a new property. We have also developed overseas partnerships to help our North American clients promote their business internationally by utilizing our design services with our partner’s rental and graphic capabilities to produce cost effective rental solutions.
Over the years we have built relationships with partners, suppliers, associates and personal that share our core values, principles and commitment. We continue to evaluate all aspects of our network and team to insure that our clients are getting the best possible service for their investment. If our clients need a simple exhibit design to communicate their current message, need a comprehensive asset management of their inventory, an event strategy to achieve results at an important event or an entire overhaul of their marketing strategy we can provide the necessary services and team to help.
We feel the investments we have made in rental inventory, facilities, technology, personal and associates will help our clients control costs much better, save a tremendous amount of time and aid in achieving critical objectives. We know if we continue to help our clients in these areas we will continue to grow through our current customer base and referrals from those clients.
Keep in mind that we have a very aggressive referral program that can help you reduce costs even further if those referrals become our customer. Let’s work together to make 2010 a time to dedicate ourselves to the future. If there is anything that would help you with trade show event marketing, please let us know!
