Creating an Event Strategy

The client was participating in the APhA show and had asked us to create an Event Strategy with several exhibit design choices.

The results of the integrated program were phenomenal, largely due to the marketing campaign and the booth itself. The overall traffic was significantly higher than the previous year and the client received 63% more applications. The marketing campaign did attract 60-70% more practicing pharmacists to the booth and 22% of those applicants were considered highly qualified candidates.

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Spend a lot of money on trade show? Despite rumors to the contrary, trade show exhibitions are as popular as ever among b-to-b marketers -- 77% say they use trade shows as part of their marketing mix. In fact, trade shows consume the largest percentage of the budget: 21% on average.

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