The digital age

This company stands in the forefront of digital dictation, with highly advanced software for professionals and professional firms, but much of their market didn't know it. With a new booth design, the client wanted a higher impact look consistent with their current brand that would help boost awareness. The exhibit was designed so that the components could be transformed easily into a larger exhibit (20x20 or 20x30) as well as reconfiguring to a 10x10 space, all in keeping with strict budget constraints.

Benefits of a modular exhibit

Modularity. This type of exhibit is best suited for companies that participate in multiple shows where exhibit space requirements differ - from 10x20 at one show, for example to 20x20 at the next. By using the same graphics and exhibit components in multiple configurations, you can save substantially on your trade show marketing budget.

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