Karin Roberts
“A trade show exhibit must represent the exhibitor’s business to its best advantage, so we go through a comprehensive planning process before the custom design begins,” explains Chris Roberts, president of The Tradeshow Network Marketing Group. “First-time exhibitors and those looking to upgrade to larger displays need to understand how their exhibit can be configured for the exhibit space they have reserved, such as an island space or a corner display. Providing a detailed design rendering gives clients the opportunity to visualize the new exhibit and see how it will appear from various angles before the exhibit is built.”
Shows like HIMSS, which attracts nearly 40,000 visitors, are so large that exhibitors have to do something extra to stand out on the exhibit floor. At the same time, marketing budgets are being stretched, so we have seen more interest in money-saving rental exhibits in recent years, “ explains Chris Roberts, president of The Tradeshow Network Marketing Group. “To answer growing demand for flexibility to expand exhibits for major shows, we have built up our inventory of rental exhibit properties.”
The Tradeshow Network team recommends starting the process of designing a new booth at least six months before the first scheduled show, if possible, to allow ample time for design, exhibit building, and shipping. In a rush situation, new exhibits can be designed and assembled more quickly, particularly if the exhibit incorporates modular components from the Tradeshow Network’s rental exhibit inventory. However, creating graphic panels and other custom elements of an exhibit requires sufficient time to ensure quality.
For free resources on trade show marketing, tips for successful events, and a gallery of display designs, exhibitors can visit thetradeshownetwork.com. To discuss trade show exhibit needs and design options, The Tradeshow Network Marketing Group may be reached at 630-443-7007.
