The Tradeshow Network Marketing Group announced that it will provide complimentary design renderings for trade show exhibits to qualified businesses and organizations looking to upgrade their 20 x 20+ trade show display for CES in Las Vegas. Each custom exhibit design is geared to the client's specific needs, including their objectives for trade show marketing, brand image, budget, and booth space and location on the CES show floor.As one of the largest and most competitive trade shows in the world, CES draws thousands of exhibitors to the Las Vegas Convention Center and surrounding venues each January, all vying for the attention of buyers, press, and attendees. Standing out in that environment starts with a booth that's designed with intention.

"A trade show exhibit must represent the exhibitor's business to its best advantage, so we go through a comprehensive planning process before the custom design begins," explains Chris Roberts, president of The Tradeshow Network Marketing Group. "This is especially true for a show like CES, where exhibitors are competing for attention on a massive scale. First-time exhibitors and those looking to upgrade to larger displays need to understand how their exhibit can be configured for the exhibit space they have reserved, such as an island space or a corner display. Providing a detailed design rendering gives clients the opportunity to visualize the new exhibit and see how it will appear from various angles before the exhibit is built."

What The Design Process Involves

The initial design phase includes discussions of how the exhibit will be used and the elements needed for different functions at CES, such as:

• Display shelves and product showcases
• Storage space for backstock and materials
• Video presentation and demo areas for showcasing new technology
• Live product demonstrations
• Private meeting spaces for press, investors, or buyers

The client's ballpark budget plays a key role in determining the exhibit's parameters. The Tradeshow Network's design concept provides 3-D renderings of the exhibit from different views on the virtual show floor, giving CES exhibitors a clear picture of the finished booth long before it's built.

Plan Ahead — CES Has A Firm Deadline

The Tradeshow Network team recommends starting the process of designing a new booth at least six months before CES, if possible, to allow ample time for design, exhibit building, and shipping to Las Vegas. Because CES takes place every January, that means the planning window for many exhibitors starts in the summer.

In a rush situation, new exhibits can be designed and assembled more quickly, particularly if the exhibit incorporates modular components from The Tradeshow Network's rental exhibit inventory — a practical option for exhibitors who commit to CES later in the year. However, creating graphic panels and other custom elements of an exhibit requires sufficient time to ensure quality, so earlier planning is always recommended when possible.

Get Started

For free resources on trade show marketing, tips for successful events, and a gallery of display designs, exhibitors can visit thetradeshownetwork.com.

To discuss CES exhibit needs and design options, The Tradeshow Network Marketing Group may be reached at 630-443-7007.