Top 12 mistakes you can make in your trade show booth
June 04, 2013
There are a lot of mistakes that can happen on a trade show floor with your booth, the trade show services you obtain, graphics, and your people. With all these factors involved it behooves you to sit down and document your plan. Here are some mistakes that we have seen our clients make in the past - do not fall into this trap!
Not planning ahead and developing an overall trade show marketing objective
Not being clear in your booth graphics and marketing messages
Putting too much stuff in your booth space
Not communicating to your audience that you are at the trade show event and where you will be
Not conducting a pre-show meeting with the trade show floor team
Not defining how to obtain and qualify a "A" lead
Lack of expectations for your staff
Not being proactive in scheduling meetings/lunches/dinners with prospects and customers at the show
Not being industry specific and targeting your primary audience
Managing the costs and time involved
Not hosting a post show review with the entire team
Not following up on leads that were obtained
So learn from the mistakes other have made and you will have a successful show!
LOOKING FOR SOME EXHIBIT DESIGN IDEAS?
Download one of our Resource Guide Catalogs!
Our custom, modular, portable, and rental exhibits catalogs are a great resource for trade show information as well as exhibit designs.