What happens when one manufacturers’ representative thinks big about exhibiting? One spectacular trade show booth that combines six companies under the umbrella of Peterson Enterprises to make one very big splash.
Of course, coordinating seven brands and sales forces in one exhibit space was no small challenge. According to Lisa Peterson-Kinnunen, vice president of Peterson Enterprises, the concept came to her after several years of exhibiting at the giant MD&M Shows for medical device design and manufacturing. As a representative for manufacturers in a variety of specialties that serve the medical device industry, Peterson’s sales force would schedule time to meet with potential customers at the booths of each company it represents. That approach meant covering the show floor in different locations while manning its own exhibit. Download the entire CASE STUDY:
About MD&M Shows
The world's largest medical device design and manufacturing event. MD&M’s attendees include thousands of medical device development professionals from the entire spectrum of Research & Development, Manufacturing & Operations, Regulatory & Clinical Affairs and Executive Management from all around the country. - See more at: http://www.canontradeshows.com/expo/east13/#sthash.Tu0ULrMh.dpuf
About Peterson Enterprises
Peterson Enterprises is an independent, privately held company headquartered in Minneapolis serving industrial and medical customers throughout the U.S. We have been representing manufacturing firms domestically and internationally since 1965.
Visit their website at http://www.petersonenterprises.com/ for additional information.
