Learn how surveyed trade show attendees give an honest assessment of how they view the show experience and how they deal with what they've learned from the show when they return home. This report provided by Bartizan Connects, a provider of Lead Retrieval systems for trade shows, recently surveyed trade show attendees across a range of industries and show profiles. The focus of the survey was to determine how they view the show experience and how they deal with what they’ve learned from the show when they return home.
When the data was analyzed, they were struck by how ineffective post-show interaction was between attendees and exhibitors.
Specifically the results of this survey focus on:
1. A profile of the "curious" Attendee.
2. The breakdown of the connection between Exhibitors and those Attendees.
3. The problem that breakdown causes.
4. The collaboration between Exhibitors and Organizers that can repair that connection.
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