Why buy your next trade show display from The Tradeshow Network?

January 12, 2012

Trade shows are a great opportunity to display your brand to your most coveted prospects.  In fact, a trade show is perhaps the only place where the full scope of your company’s brand communications are brought together– from your logo and brand image on the exhibit itself to messaging on show mailings, handouts, streaming video, and online and social media.  Getting all those elements to work together to put your brand in the best light takes the right resources and advance planning.

trade show results“We help our clients put together an integrated marketing and event plan long before the show to make it more manageable for everyone,” explains Karin Roberts, director of marketing for The Tradeshow Network Marketing Group.  “Our focus is on their business goals and the results they want to achieve from trade shows as part of their overall marketing and branding efforts.  Then we recommend the exhibit design, event strategy and marketing tactics that will help them reach those goals and get real bottom-line results.”

The exhibit is the starting point for most clients.  The Tradeshow Network begins the process with a design brief, working with the client to determine their business objectives, the number of shows they plan to attend, the expected size of the booth space, and the budget.  We then create an exhibit design to meet those parameters.

With our in-house design, exhibit inventory, and show management services, as well as our network of marketing resources, we can develop a full range of marketing tactics and materials, including pre- and post-show mailers, brochures, promotional items, and websites, all designed to work together well.  Some companies call upon multiple marketing agencies to create the individual components needed for a show, but those costs can add up – and make it harder to achieve brand consistency from multiple sources.

“Just about everyone recognizes the importance of integrated marketing communications, but it can be hard to pull off, for companies of all sizes,” Roberts says.  “Whether a client needs just an exhibit design or the entire package of marketing services, we offer a one-stop creative shop, combining an exhibit company and a marketing agency all in one.”

Although the investment in integrated brand communications can be significant, the bottom-line results can make it all worthwhile.  For one client who had been using their own do-it-yourself design and communications, the transformation we created for them with a new brand image in their exhibit, collateral materials and website made their industry take notice.  The end result: the company’s founders received a terrific offer to sell their business.

To view some of our work and the results achieved, please visit us online at http://www.thetradeshownetwork.com.

CatalogMockup

LOOKING FOR SOME EXHIBIT DESIGN IDEAS?

Download one of our Resource Guide Catalogs!

Our custom, modular, portable, and rental exhibits catalogs are a great resource for trade show information as well as exhibit designs.

Download A Catalog
Comments

We promise that we won't SPAM you.