Direction of Trade Show Marketing in 2012

January 06, 2012

In keeping with U.S. and global economic conditions that have prompted corporations to cut back over the last few years, The Tradeshow Network Marketing Group has realigned our services to allow us to operate more efficiently, reduce expenses and add value for clients. For 2012 and the years ahead, we believe that exhibitors will be placing a greater emphasis on working with firms that can help them reduce costs and increase returns on their trade show investments. 

tradeshow marketing directionBy strategically reducing operating costs and building a larger network of partnerships, The Tradeshow Network is positioned well for 2012 and beyond. Investing the time and resources necessary to build a core team and continuously improve our system automation has proven to be invaluable and has become a significant strength to our organization.

As we enter 2012, our commitment is to insure that we add maximum value wherever possible.  From our humble beginnings – built on the core principles of hard work, respect for the individual and relationships built on trust – we have made this value commitment to every client, employee, associate and partner.  We will continue to grow our business by insuring that our clients receive maximum value with excellent service and by building strong relationships with each client and member of our team.

Another strategic objective for the 2012 year is our continued effort to find innovative ways to help clients control costs and even reduce the cost of exhibit ownership.  We will continue to grow our trade-in program for existing exhibits, which allows our clients to receive significant discounts for the purchase of a new exhibit of the same size or larger. In addition, we will aggressively add more rental inventory into our portfolio so that we can provide our clients with the customization they need at lower rental prices.

We are constantly evaluating all aspects of our network to insure that our clients receive the best value.  To that end, we offer a comprehensive range of marketing services – from a simple exhibit design to communicate a brand message, to comprehensive asset management of exhibit inventories, to an event strategy to achieve results, to an entire overhaul of a current marketing strategy. 

The Tradeshow Network Marketing Group has it all with the team we have in place.  We are projecting another successful year for 2012 with help from our clients and partners, and we look forward to serving you in this upcoming year.

Christopher W. Roberts
President
The Tradeshow Network Marketing Group

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